Employer brand imperative: Align external and employer brands. (Third of three)

There is little room for confusing communications in today’s world. We just don’t have the time or patience to deal with confusion anymore. This is particularly applicable to the relationship between your external and employer brands. Confusion between these two brands occurs when there is poor alignment. One brand says one thing while the other… Read more »

Employer brand imperative: simplify employer brand messages (Second of Three)

We’ve all been there. As business executives and communicators, we are committed to writing mission statements, statements of purpose, vision statements and so forth. As employer brand strategists, we also develop employer brand promises, attributes and architecture. And, since we’re intensely involved in human capital communications we’ll delve into narratives about employee value propositions, employment… Read more »

Employer brand imperative: Infuse employee engagement data. (First of Three)

This may sound tactical but the strategic intent is to peer into the everyday experiences of your people. That’s where you will find the real story of why people join, stay and give their all to you as an employer. Getting to the “street-level” of your employees’ experiences and then using that perspective to shape… Read more »

Authenticity in employer branding is the new paradigm.

Authenticity in employer branding is the new paradigm. In the past, organizations could get by with well-produced recruitment, on-boarding and employee engagement communication messaging, materials and campaigns. It was a time when we, as communication professionals, only had to define our statements; achieve a high standard of production quality; and then execute marketing and PR… Read more »

Engagement studies and visible action. Why aren’t we doing it in our employer branding?

It’s safe to say that the majority of HR professionals, as well as many business executives, understand the importance of employee engagement. That’s evident in the fact that more than 70% of companies collect employee engagement data, according to a 2013 AonHewitt study. But, their analysis also found that only 20% of companies transform the… Read more »

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